We are thrilled to welcome Fernando to BB Merchant Services as a Board Advisor.
With over 15 years of experience as a board-level CEO, Fernando brings a wealth of expertise in the Retail sector (Electricals and Health & Beauty) and POS Financial Services.
Fernando’s international experience spans both mature and developing markets, including the UK, Spain, France, Italy, Greece, Turkey, Central Europe, and the Middle East.
He has a deep understanding of diverse, complex, and rapidly evolving multicultural environments.
His multi-channel experience encompasses online retail, franchising, wholesale, and more.
Fernando has successfully navigated numerous challenges, including growth strategies, transformational change, turnarounds, restructuring, M&A, integrations, and team building.
He’s well-versed in steering companies of all sizes and ownership structures, from multinational corporations to small-cap firms and venture capital-backed enterprises.
A dynamic, flexible, and charismatic leader, Fernando is known for his strong strategic thinking, exceptional interpersonal and communication skills, and relentless drive to enhance shareholder value.
We are confident that Fernando’s proven track record and visionary leadership will be invaluable to BB Merchant Services as we continue to grow and innovate.
Fernando joins BB Merchant Services as a Board Advisor!
